The Newness

The Newness is coming soon! Sign up for early access

The Newness is a beauty-first live streaming community. Get early access by signing up to be a part of the #newcrew, our invite-only community of content creators.

Join #thenewcrew

Be a founding member of our inclusive beauty community.

about the #newcrew

The New Crew is a beauty community where you can feel empowered to talk about all things beauty using our live streaming platform. We value your authentic, unfiltered voices and opinions on beauty products and want to support you in developing engaging, live beauty content for your audience.

Boost your personal brand, build loyalty with your followers, and create engaging beauty content using our live streaming platform. Join us! We're looking for kind, passionate beauty influencers who want to create live digital content to join our community.

#newcrew Perks

Beauty Community

Connect with other content creators in the beauty industry and be part of an inclusive community.

Free Products

Try new beauty products from some of the hottest brands.

Live streaming platform

Our live streaming platform will enable you to easily create engaging, live beauty content for your followers. 

Content Collab / Regram Opportunities

There are opportunities for your content to be featured and amplified on our social feeds.

Exclusive Events and Insider Tips

Get access to insider tips and exclusive live Q&As with top beauty influencers and cool brands. 

Access to new product launches

Get early access to new beauty product launches. Be the first to test and review these products for your followers.

About Us

Youri + Jenny

Jenny felt there was a need for a live streaming community for beauty -- a place where everyone can feel empowered to talk about all things beauty. She reached out to the most stylish engineer she knew, Youri, who has a ton of technical experience around live streaming from her work at Twitch and Facebook.

Together, they're building The Newness, a beauty-first live streaming community. They want to create a fun and welcoming place where beauty enthusiasts can connect with each other, discover new products and brands, and share their love for beauty.

Help us build our dream beauty community. Join the #newcrew